budget management

CMOs Perspectives of Building Marketing Teams With Proper Measurement Abilities

Discover key strategies for assembling effective marketing teams, the impact of AI, and insights from a comprehensive 2024 survey.

How CMOs can Demonstrate the Performance of the Marketing Budget to the CFO

A guide that provides effective strategies that CMOs can employ to showcase the performance of their marketing budgets.

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What if I’m new to a company and this is my first year of annual planning?

New to annual planning? Get guidance on how to plan confidently in your first year using Keen’s decision models and scenario tools.

How to Win in a Down Economy

Here are three rules to follow from our marketing playbook to keep your team winning through a down economy and a recession.

ReveNew: 3 Things to Do When Facing Marketing Budget Cuts

In this ReveNew episode, Keen shares three actionable steps marketers can take to protect performance when budgets shrink.

ClickZ: Cutting Marketing Budgets During a Recession is a Bad Idea

Hear from Keen in this ClickZ video on why slashing marketing budgets in a recession may hurt ROI—and what smarter strategies look like.

How to Use Technology to Make Smarter, Faster and More Profitable Decisions–on Time

Utilize the AI technology of Keen to make smarter, faster and more profitable marketing decisions.

Got Budget? Here’s the Best Investment Brand Marketers can Make by Year End

What investments can you make with your marketing budget at year-end to strengthen your position for successful 2022?

Ready to transform your marketing strategy?