Keen resources

CPG marketing

Podcast Episode

Plan First, Win Later: Closing the Loop from Budget to Execution with Shopperations

In this episode, Shopperations’ Olga Yurovski reveals how CPG marketers can build systems that enable real-time optimization & better business outcomes.
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Case Study
Family enjoying household cpg products

How a household CPG portfolio drove sustained ROI gains

See how a leading household CPG portfolio increased media ROI by 42% & unlocked $79MM in incremental revenue with Keen’s MMM platform.
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Case Study
Team members from an independent CPG agency celebrating the budget they secured thanks to Keen's budget planning support

Independent CPG agency secures multi-million-dollar budget with Keen

See how a CPG agency used Keen to secure a multi-million-dollar budget with data-backed revenue scenarios and faster approvals.
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Case Study
A woman applying a global beauty brand's product

Global beauty brand transforms quarterly planning with proven accurate forecasting

See how a top global beauty brand improved marketing forecast accuracy to 2–3% variance with Keen’s real-time optimization & scalable planning process.
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Podcast Episode

Beyond the Black Box: How Cabot Creamery Proves Brand Value with Marketing Mix Modeling

How do you prove brand value when price seems to rule? Learn how Cabot Creamery uses data, not guesswork, to validate its marketing investments.
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Video

Navigating Change: The Destiny of Marketing in the CPG Landscape

Learn how CPG companies can harness the power of change and transform it into a tool for growth, sustainability and industry leadership.
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Post

Crisp and Keen Help CPGs Get Smart About Media Spend

The Crisp + Keen partnership enables CPG teams to determine the optimal future investment for each channel, meet shopper demand, and more.
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Post
Green beverage cans with Keen's logo on a light background.

4 Technology Trends That Will Redefine CPG Marketing In 2022

As we set our sights on 2022, here’s some of the changes afoot for CPG companies as they adapt and respond to digital transformation.
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