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Platform
AI-Powered MMM Platform
Keen Planning Module
Keen Platform for brands
Keen Platform for agencies
Keen Marketplace
Integrations
Solutions
Annual planning
Demand planning
Marketing measurement
Media planning
Case Studies
Resources
Blog
Insights dashboard
Playbooks
Marketing dictionary
Videos
View all resources
Company
About
Careers
Awards
In the News
Customer login
Get a demo
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Login
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New Playbook: Transform Marketing Decisions with AI-Driven MMM —
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Keen resources
Digital Marketing
Post
How to overcome the challenges of traditional matched market testing
Struggling with flawed matched market tests? Explore modern solutions that deliver reliable, cross-channel incrementality measurement at scale.
Explore post
Podcast Episode
Beyond CPG: 85SIXTY’s Approach to MMM for Travel Brands
Lounge from 85SIXTY reveals how utilizing MMM for travel brands can turn seasonal challenges into opportunities that drives ROI.
Explore podcast episode
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