Keen resources

Keen Decision Systems

Podcast Episode

Plan First, Win Later: Closing the Loop from Budget to Execution with Shopperations

In this episode, Shopperations’ Olga Yurovski reveals how CPG marketers can build systems that enable real-time optimization & better business outcomes.
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Podcast Episode

Beyond the Black Box: How Cabot Creamery Proves Brand Value with Marketing Mix Modeling

How do you prove brand value when price seems to rule? Learn how Cabot Creamery uses data, not guesswork, to validate its marketing investments.
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Podcast Episode

Decoding Marketing in 2025: A Deep Dive into Keen’s Annual Performance and Strategy Guide

Hear from the authors of Keen’s annual report as we walkthrough marketing strategies from analysis of $7.5B in spend to reveal top channel ROIs and the ideal funnel mix.
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Post
Two hands holding up screenshot from Keen platform.

Data-driven media planning: Boost results with analytics

Discover how data-driven media planning optimizes your marketing strategy. Leverage analytics for improved targeting, budgeting, and campaign performance.
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