Keen resources

marketing attribution

Video
A promotional graphic for a live conversation with Brad Keefer from Keen on how to turn marketing attribution into weekly revenue decisions.

How to turn marketing attribution into weekly revenue decisions

Most teams report on last quarter; few can steer next week. See how leading brands turn attribution into weekly revenue decisions.
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Podcast Episode

Marketing Measurement Framework: 4 Layers That Connect with iridio by RRD

Derek DeGroat of iridio by RRD shares a 4-part marketing measurement framework covering segmentation, MMM, in-campaign testing, and weekly optimization.
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Post
Consumer watching tv with graphs from Keen's platform depicting measuring TV ad effectiveness.

How to measure your TV ad effectiveness

Learn how to evaluate TV ad effectiveness with key metrics, lift analysis, and marketing mix modeling strategies to optimize your media spend.
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Post
Marketer preparing a marketing pitch using Keen Planning Module

Marketing pitch: 7 ways to win more RFPs with data

Learn how to write a compelling pitch for marketing. See examples and follow our 7 tips to enhance your chances of securing more RFPs.
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Podcast Episode

How to Fix the Measurement Gap and Drive Real Growth with Code3

Is your brand hitting ROAS goals but seeing stagnant growth? You might have a measurement gap. Learn how to fix it in this podcast episode.
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Podcast Episode

Real-Time Marketing Optimization for Full-Funnel Growth

Hear how leading brands balance strategic funnel investment with real-time optimization to drive sustainable growth.
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