marketing measurement

Browse Keen’s posts and guides on marketing measurement. Learn how to track ROI, prove impact, and optimize performance across the funnel.

Podcast Episode

How to Fix the Measurement Gap and Drive Real Growth with Code3

Is your brand hitting ROAS goals but seeing stagnant growth? You might have a measurement gap. Learn how to fix it in this podcast episode.

Explore podcast episode

Top marketing mix modeling companies compared

This guide ranks the best MMM solutions across tech platforms, consultancies, and open-source tools so that you can choose the right fit for your team.

4 annual marketing plan examples for brands and agencies

Need a plug-and-play sample marketing plan example? Get four real samples with campaign roadmaps, budget splits, and KPIs.

The strategic marketing planning process

Master the steps in the marketing planning process to create plans that link campaigns, channels, and spend to real business outcomes.

Podcast Episode

Real-Time Marketing Optimization for Full-Funnel Growth

Hear how leading brands balance strategic funnel investment with real-time optimization to drive sustainable growth.

Explore podcast episode

Podcast Episode

Beyond the Black Box: How Cabot Creamery Proves Brand Value with Marketing Mix Modeling

How do you prove brand value when price seems to rule? Learn how Cabot Creamery uses data, not guesswork, to validate its marketing investments.

Explore podcast episode

How to overcome the challenges of traditional matched market testing

Struggling with flawed matched market tests? Explore modern solutions that deliver reliable, cross-channel incrementality measurement at scale.

Beyond the Effectiveness Equation: Where Google gets it Wrong with Incrementality Alone

Google and Keen both focus on incrementality, but we take marketing analytics further by transforming measurement into action. Learn how our predictive modeling drives 25% better marketing performance through scenario-based planning and financial forecasting.

Google’s Meridian and the Future of MMM: Transparency is Great, but Prediction is the Endgame

Open-source MMM tools like Google’s Meridian stop at measurement. Keen completes the puzzle by turning marketing analytics into a predictive decision-making system that optimizes for real business growth

Understanding the halo effect in marketing

Discover how the marketing halo effect amplifies your campaigns. Learn strategies to measure, optimize, and leverage its impact for greater success.

Why a test-calibrated MMM is important

Understand the importance of a test-calibrated MMM in driving marketing success through data-driven insights and strategies.

What is incrementality in marketing?

Discover the importance of incremental marketing and how to measure it effectively to optimize budget allocation and justify your spend.

MMM vs MTA: The differences between marketing mix modeling and multi-touch attribution

Discover the key differences between marketing mix modeling and multi-touch attribution (MMM and MTA) and learn which model best fits your marketing strategy.

Understanding the basics of media planning strategy

Learn the essentials of strategic media planning, including its key components, types, and the benefits of leveraging AI for optimal results with Keen.

Interoperability and Triangulation in Marketing

Discover the benefits of interoperability and why triangulation may complicate marketing analytics. Learn to optimize strategies with data-driven insights.

Ready to transform your marketing strategy?