marketing mix

Explore Keen’s content on the topic of marketing mix. Learn how to balance media, message, and measurement to drive stronger results.

Multi-category pancake brand drives profitability while expanding into new categories

See how a multi-category pancake brand achieved $3.5 M NPV gains and a 15.2× ROI with Keen while expanding profitably into new categories.

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The hidden risks of “Causal MMM” and why forecast accuracy is the real test of truth

Causal MMM confuses experimentation with explanation. Forecast accuracy is the only real proof of what drives growth.

How a household CPG portfolio drove sustained ROI gains

See how a leading household CPG portfolio increased media ROI by 42% & unlocked $79MM in incremental revenue with Keen’s MMM platform.

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Top marketing mix modeling companies compared

This guide ranks the best MMM solutions across tech platforms, consultancies, and open-source tools so that you can choose the right fit for your team.

How to create a marketing plan [Step-by-step guide + examples]

Use this 7-step guide for building a marketing plan—packed with templates, campaign phasing, KPI tracking, team ownership, and real examples.

Introduction to annual marketing planning: Meaning and purpose

Understand the annual marketing plan definition and purpose. Overcome common planning challenges and learn the differences between yearly and quarterly plans.

How to present a marketing plan: Best practices to win stakeholder buy-in

Learn marketing presentation skills that help you prepare and deliver a plan that stakeholders support, from ROI framing to budget justification.

Understanding the difference between marketing mix and marketing strategy

Learn the key differences between marketing mix and marketing strategy and how they work together to optimize your media channels. Visit Keen to learn more!

How to choose the right marketing channel strategy

Explore the types of marketing channels and learn how to build a channel strategy that supports your funnel, targeting needs, and budget.

4 annual marketing plan examples for brands and agencies

Need a plug-and-play sample marketing plan example? Get four real samples with campaign roadmaps, budget splits, and KPIs.

What is a marketing audit and how to conduct one?

See how to conduct a marketing audit that aligns spend with results and powers continuous improvement. Find a sample format with example inside.

Beyond the Effectiveness Equation: Where Google gets it Wrong with Incrementality Alone

Google and Keen both focus on incrementality, but we take marketing analytics further by transforming measurement into action. Learn how our predictive modeling drives 25% better marketing performance through scenario-based planning and financial forecasting.

How to build an omnichannel marketing strategy that works

Explore how to create an omnichannel strategy that aligns all your touchpoints, engages customers, and maximizes ROI with actionable insights with Keen.

The future of marketing technology

Explore the latest marketing trends shaping the future of your campaigns. Learn how to build a future-proof MarTech stack with Keen.

Optimizing marketing channel mix and budget allocation

Struggling with your channel marketing mix? Learn data-driven strategies to allocate budgets effectively and maximize your marketing impact.

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