marketing mix models

Find Keen’s expert content on marketing mix models. Learn how to allocate spend, model impact, and improve full-funnel performance.

What Do Marketing Mix Models Show Advertisers?

MMM in advertising helps to pinpoint effective channels, optimize ad spend, and boost ROI. Discover the insights MMM brings to your campaigns.

Guide to marketing mix modeling optimization

What is marketing mix modeling optimization? Find out with our complete guide and start unlocking the full potential of your marketing efforts.

Perfecting the brand equity equation

Master the art of measuring brand equity with consistent messaging, quality offerings, and AI tools like Keen to optimize your marketing strategy effectively.

Future-Power Your Profitability With Keen

Be empowered to make future investment decisions by optimizing your marketing plan with Keen’s AI powered MMM solution.

The Keen Advantage Over Traditional MMM Providers

Learn why dexterity, flexibility and speed of machine learning make Keen superior to traditional MMM providers.

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Keen: Empowering Brand Leaders

See how Keen helps brand leaders gain clarity and confidence in their marketing plans with predictive modeling and scenario testing.

It’s All in The Timing: Making Smarter, Faster, More Profitable Marketing Mix Decisions

Learn how brands leverage technology and prioritize timing to strategize their marketing decisions and optimize their marketing mix.

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Keen Takes: Traditional Marketing Mix vs. Real-Time Decision Models

Watch how Keen replaces slow, traditional marketing models with fast, decision-ready insights powered by real-time MMM.

Keen Takes: Speed to Insights with Real-Time Models

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