Keen resources

marketing ROI

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A marketer reviewing CPG marketing analytics in Keen's platform.

CPG marketing analytics: How to use it

Discover how CPG data analytics can boost your marketing strategy by following four proven steps to help you enhance performance and ROI.
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A promotional graphic of a preview of Keen's Marketing Mix Modeling guide that features how to do marketing forecasting.

Marketing forecasting: A complete guide with methods and tools

Master advanced marketing forecasting methods to optimize your media spend. Explore the forecasting techniques that drive predictable revenue and ROI.
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A marketer working on their computer with graphs from Keen's platform floating around them.

CPG marketing: Strategy and best practices

Learn how to build a data-driven CPG marketing strategy and the best practices to follow for driving profitable, scalable brand growth.
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A consumer holding purchases in gift bags in hand with screenshots of Keen's measurement platform overlayed.

How to measure brand awareness: Proven methods and metrics

Master brand awareness tracking with scalable metrics and data-driven methods that connect awareness to business growth.
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Consumers watching television with TV advertising and screenshots of Keen platform showing TV advertising ROI

TV advertising ROI: 6 ways and metrics to measure it

Discover how to measure TV advertising ROI with 6 methods, key metrics to track, and best practices to increase your ROI for TV advertising.
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Consumer watching tv with graphs from Keen's platform depicting measuring TV ad effectiveness.

How to measure your TV ad effectiveness

Learn how to evaluate TV ad effectiveness with key metrics, lift analysis, and marketing mix modeling strategies to optimize your media spend.
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Marketers meeting for marketing budget optimization with a screenshot of keen's mmm platform comparing impact of channels.

Data-driven marketing budget optimization across channels

Master budget optimization in marketing across channels to cut wasted spend, boost ROI, overcome data silos, and improve decision-making.
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A CMO looking at their marketing dashboard in Keen platform with overlays of graphs and charts from Keen.

How to build a CMO dashboard that justifies marketing spend to leadership

Discover how to create a CMO marketing dashboard that tracks performance, uncovers growth opportunities, and provides clear insights for leadership.
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A marketer using Keen platform to forecast marketing results.

How to forecast marketing results when you don’t have historical data

Discover how to forecast marketing results with little or no past data. Build credible projections through proxy models and scenario testing.
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A marketer using keen platform for predictive modeling including a screenshot from Keen platform.

Predictive modeling in marketing: A guide to forecasting ROI

Discover how marketing predictive modeling helps forecast ROI, optimize spend, and turn raw data into confident growth decisions.
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Marketer preparing a marketing pitch using Keen Planning Module

Marketing pitch: 7 ways to win more RFPs with data

Learn how to write a compelling pitch for marketing. See examples and follow our 7 tips to enhance your chances of securing more RFPs.
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Podcast Episode

Real-Time Marketing Optimization for Full-Funnel Growth

Hear how leading brands balance strategic funnel investment with real-time optimization to drive sustainable growth.
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Podcast Episode

Beyond the Black Box: How Cabot Creamery Proves Brand Value with Marketing Mix Modeling

How do you prove brand value when price seems to rule? Learn how Cabot Creamery uses data, not guesswork, to validate its marketing investments.
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Podcast Episode

Decoding Marketing in 2025: A Deep Dive into Keen’s Annual Performance and Strategy Guide

Hear from the authors of Keen’s annual report as we walkthrough marketing strategies from analysis of $7.5B in spend to reveal top channel ROIs and the ideal funnel mix.
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A marketing dashboard displaying quarterly investment metrics, total sale volume, and revenue trends.

What is Keen’s Marketing Elasticity Engine (MEE)?

Discover Keen’s Marketing Elasticity Engine, an AI-powered platform that analyzes $7.5B in marketing data annually to predict advertising effectiveness. Learn how this innovative tool combines metamodeling and brand-specific insights to optimize marketing ROI.
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