marketing ROI

Retail Media ROI: Why Brands Should Spend Beyond Search

Retail media ROI often beats other tactics. Listen as Keen’s Mike Chiasson explains why brands should move budget beyond search into video, display and social.

How Once Upon a Farm’s DTC Ads Grew Its Retail Business: Episode 2 of Harness the Halo

Keen and DTC on the halo effect in retail. Paid search at one account lifting sales at another, and how Once Upon a Farm measures spend it cannot click attribute.

What Brands Really Spend on Marketing: Episode 1 of Harness the Halo with DTC

Marketing budget benchmarks from 450 brands and $45B in spend. See what companies really spend on marketing by revenue size, and where it should go next.

Marketing intelligence: The ultimate guide to business success

Discover actionable ways to apply marketing intelligence data for better planning and gain insights to strengthen your competitive edge with Keen.

A guide to marketing resource management with AI

Enhance your marketing resource allocation. Discover actionable steps to upgrade from static to AI-driven predictive tools, boosting ROI across channels.

CPG marketing analytics: How to use it

Discover how CPG data analytics can boost your marketing strategy by following four proven steps to help you enhance performance and ROI.

Marketing forecasting: A complete guide with methods and tools

Master advanced marketing forecasting methods to optimize your media spend. Explore the forecasting techniques that drive predictable revenue and ROI.

CPG marketing: Strategy and best practices

Learn how to build a data-driven CPG marketing strategy and the best practices to follow for driving profitable, scalable brand growth.

How to measure brand awareness: Proven methods and metrics

Master brand awareness tracking with scalable metrics and data-driven methods that connect awareness to business growth.

TV advertising ROI: 6 ways and metrics to measure it

Discover how to measure TV advertising ROI with 6 methods, key metrics to track, and best practices to increase your ROI for TV advertising.

How to measure your TV ad effectiveness

Learn how to evaluate TV ad effectiveness with key metrics, lift analysis, and marketing mix modeling strategies to optimize your media spend.

Data-driven marketing budget optimization across channels

Master budget optimization in marketing across channels to cut wasted spend, boost ROI, overcome data silos, and improve decision-making.

How to build a CMO dashboard that justifies marketing spend to leadership

Discover how to create a CMO marketing dashboard that tracks performance, uncovers growth opportunities, and provides clear insights for leadership.

How to forecast marketing results when you don’t have historical data

Discover how to forecast marketing results with little or no past data. Build credible projections through proxy models and scenario testing.

Predictive modeling in marketing: A guide to forecasting ROI

Discover how marketing predictive modeling helps forecast ROI, optimize spend, and turn raw data into confident growth decisions.

Ready to transform your marketing strategy?