marketing spend

Optimize Your Marketing Spend With Keen

Keen is an AI powered MMM tool that allows brands to optimize their marketing spend and create future-looking marketing planning scenarios.

Optimizing Marketing Spend in The Connected Age

Learn the key components a decision-making solution should have to achieve an optimized marketing mix.

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Keen Takes: Marketing Spend During a Looming Recession

Get advice on marketing through a recession. Keen explains how to stay strategic, protect ROI, and avoid overcorrecting with budget cuts.

Keen Takes: Optimizing Marketing Spend in a Competitive Digital World

Discover how to optimize marketing spend across brands and channels. Our CEO, Greg Dolan, shares strategies for driving value in a competitive digital world.

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