marketing strategy

Browse Keen’s expert content on marketing strategy. Learn how to align teams, tactics, and tools for scalable and measurable growth.

How to present a marketing plan: Best practices to win stakeholder buy-in

Learn marketing presentation skills that help you prepare and deliver a plan that stakeholders support, from ROI framing to budget justification.

Understanding the difference between marketing mix and marketing strategy

Learn the key differences between marketing mix and marketing strategy and how they work together to optimize your media channels. Visit Keen to learn more!

How to choose the right marketing channel strategy

Explore the types of marketing channels and learn how to build a channel strategy that supports your funnel, targeting needs, and budget.

4 annual marketing plan examples for brands and agencies

Need a plug-and-play sample marketing plan example? Get four real samples with campaign roadmaps, budget splits, and KPIs.

What is a marketing audit and how to conduct one?

See how to conduct a marketing audit that aligns spend with results and powers continuous improvement. Find a sample format with example inside.

AI marketing plan: Best tools to get started

Explore how AI in marketing replaces manual forecasting with elasticity models, iROAS calculations, and data-driven planning systems.

How to overcome the challenges of traditional matched market testing

Struggling with flawed matched market tests? Explore modern solutions that deliver reliable, cross-channel incrementality measurement at scale.

Our insights, your impact: How 2024 performance insights will drive strategy and growth in 2025 and beyond

Discover data-driven marketing insights from 2024 to power your 2025 strategy. Learn channel-specific ROI benchmarks, media mix optimization, and long-term growth tactics.

Thriving amid the rise of Retail Media Networks

Explore retail media network definition and address the top RMN challenges. Discover how to standardize measurements and use data-driven insights.

The best marketing strategy software for the AI era

Discover marketing strategy AI tools to optimize campaigns, personalize customer engagement, boost ROI, and more.

Measuring for Impact: Unlocking Growth with Full Funnel Planning and Optimization

In order to fuel growth and measure the impact of marketing, teams are moving to advanced full funnel planning and optimization strategies. Learn how!

Optimizing marketing channel mix and budget allocation

Struggling with your channel marketing mix? Learn data-driven strategies to allocate budgets effectively and maximize your marketing impact.

Agile Marketing and Real-Time Optimization

Implement agile methodology in marketing to optimize workflows, reallocate budgets, and respond quickly to changing trends.

Challenger Brand Guide

Challenger brands can maximize their impact and remain competitive even with limited resources. Our guide offers triangulation strategies, tips for how to use data-driven insights and more!

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From Instincts to Data: Validating Marketing Expertise

Discover how data can support your marketing instincts. Explore tools, strategies, and successful case studies driven by data-backed decisions.

Ready to transform your marketing strategy?