Keen resources

media planning

Find all of Keen’s content on media planning. Learn how to optimize across channels, forecast results, and allocate spend with precision.

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A marketer looking at a collage of marketing campaign planning with overlays of Keen's predictive analytics graphs from Keen platform.

How to use predictive analytics for marketing campaign planning​

Learn how to use predictive analytics for marketing campaign planning to avoid budget waste. Simulate what-if scenarios and pre-optimize spend before launch.
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How to measure your TV ad effectiveness

Learn how to evaluate TV ad effectiveness with key metrics, lift analysis, and marketing mix modeling strategies to optimize your media spend.
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18 proven marketing tactics agencies use to scale client ROI

See how agencies boost client performance, optimize campaigns, and drive measurable growth with these 18 marketing tactics examples.
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Podcast Episode

Beyond CPG: 85SIXTY’s Approach to MMM for Travel Brands

Lounge from 85SIXTY reveals how utilizing MMM for travel brands can turn seasonal challenges into opportunities that drives ROI.
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A marketing dashboard displaying quarterly investment metrics, total sale volume, and revenue trends.

The future of marketing technology

Explore the latest marketing trends shaping the future of your campaigns. Learn how to build a future-proof MarTech stack with Keen.
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A marketer analyzing incrementality in marketing using Keen platform. Graphs from Keen platform are overlayed.

What is incrementality in marketing?

Discover the importance of incremental marketing and how to measure it effectively to optimize budget allocation and justify your spend.
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Two hands holding up screenshot from Keen platform.

Data-driven media planning: Boost results with analytics

Discover how data-driven media planning optimizes your marketing strategy. Leverage analytics for improved targeting, budgeting, and campaign performance.
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Graphs showing media planning layered on top of Keen's playbook

Understanding the basics of media planning strategy

Learn the essentials of strategic media planning, including its key components, types, and the benefits of leveraging AI for optimal results with Keen.
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Decorative graphic of a hand holding a light bulb in front of an illustration of an AI head.

Using AI in media planning: A guide

Learn how AI-driven media planning helps predict outcomes and optimize media buys. Explore using AI tools for media planning to stay competitive, too.
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The power of marketing performance measurement

Discover how to measure marketing performance effectively and unlock new growth opportunities. Stay ahead of the competition.
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Hand holding graphic of openAI logo mark.

How Will ChatGPT Impact the Future of Advertising

The future impact of ChatGPT and AI will continue to empower advertisers to uncover more powerful insights and create better data-driven campaigns.
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