Keen resources

planning

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A marketer looking at a collage of marketing campaign planning with overlays of Keen's predictive analytics graphs from Keen platform.

Marketing mix modeling: measurement vs. planning tools

Meridian, Robyn, and PyMC-Marketing measure what happened. See why planning next year’s budget with marketing mix modeling needs a different approach.
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A promotional graphic for a live conversation with Brad Keefer from Keen on how to turn marketing attribution into weekly revenue decisions.

How to turn marketing attribution into weekly revenue decisions

Most teams report on last quarter; few can steer next week. See how leading brands turn attribution into weekly revenue decisions.
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Google Just Made MMM Free. That Is Not the Hard Part.

Google’s new Meridian MMM tool expands access to scenario planning. But without strong priors and clean data, accuracy and trust remain challenges.
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