Posts

predictive analytics

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A marketer setting their marketing plan objectives in Keen's MMM platform

How to write a marketing plan objectives section that gets approved by the C-suite

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A marketer using keen platform for predictive modeling including a screenshot from Keen platform.

Predictive modeling in marketing: A guide to forecasting ROI

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Marketer checking graphs in Keen for marketing effectiveness.

Marketing effectiveness: Everything you need to know

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Marketer preparing a marketing pitch using Keen Planning Module

Marketing pitch: 7 ways to win more RFPs with data

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A screenshot of Keen platform showing cost per unit and impressions data for the TikTok overlayed a marketer on their computer.

How to overcome the challenges of traditional matched market testing

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A screenshot of Keen Platform optimizing across multiple channels in front of a computer showing more graphs from Keen platform.

Beyond the Effectiveness Equation: Where Google gets it Wrong with Incrementality Alone

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A marketing dashboard displaying quarterly investment metrics, total sale volume, and revenue trends.

What is Keen’s Marketing Elasticity Engine (MEE)?

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Computer screen with dashboards of bar graphs and pie charts.

Google’s Meridian and the Future of MMM: Transparency is Great, but Prediction is the Endgame

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A hand visualizing financial decision-making with money, rising bar charts, question marks, and a graph line representing the challenges and analysis involved in financial planning.

Forecasting Revenue and Demonstrating Marketing ROI

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A hand holding a magnifying glass examines a graph showing upward and downward trends, with a green, upward trending line emphasized.

Predictive analytics in marketing

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Graphs showing media planning layered on top of Keen's playbook

Understanding the basics of media planning strategy

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Bar chart going up and to the right with line graph imposed on top and a finger pointing the top point.

Understanding predictive vs. causal analytics in marketing

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Abstract graphic showing stacked blocks.

The importance of maintaining brand equity through a recession

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Essential Questions to Ask Your Marketing Mix Modeling Partner

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