seasonal marketing

Podcast Episode

Beyond CPG: 85SIXTY’s Approach to MMM for Travel Brands

Lounge from 85SIXTY reveals how utilizing MMM for travel brands can turn seasonal challenges into opportunities that drives ROI.

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Causality in marketing: A guide to better decision-making

Find out the difference between causality and correlation, uncover the principles of causality in marketing, and learn how to measure it effectively with Keen.

How to Maximize Your Holiday Shopping Marketing Investments

Read the Keen guide to assure your brand is profitable during the holiday shopping season and throughout the year.

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How to Optimize Your Holiday Travel Spend to Avoid the Winter Blues

Optimize your travel holiday spend with Keen’s AI-powered marketing mix software. Maximize your marketing investments.

Creating A Championship-Caliber Sports Marketing Plan

Enhance your marketing planning process with Keen’s platform to assure you are not overspending during seasonal periods.

Getting Holiday Planning Right

Optimize your marketing strategy with Keen to assure you get holiday planning right and also maintain marketing activity year-round.

The Myth of Advertising Around Prime Day

Advertising on Prime Day is a yearly shopping event where marketers tend to shift budgets to maximize. Learn how Keen can support your strategy.

Keen Takes: How Marketers Can Prepare for Big Shopping Events

Discover how marketers can prepare for major shopping events using Keen’s AI-driven forecasting, scenario planning, and media optimization.

Extend Profit Beyond the Cycles of Seasonal Marketing

Learn the influence seasonality has on your marketing and brand performance. Keen can guide your strategy to ensure maximum profitability.

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Turn Your Seasonal Marketing Plan Green Year-Round: Four Killer Strategies Alcoholic Beverage Marketers Need to Know

In this guide you will gain a better understanding and account for seasonality and its influence on sales and marketing for the alcoholic beverage industry.

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Keen Takes: Prime Day Mistakes

Are you making one of the biggest Prime Day mistakes? Learn how to rethink your yearly marketing investment strategy to drive sales beyond the holiday rush.

2021 Super Bowl: Should Marketers Think Of Retiring The GOAT?

The Super Bowl is experienced across a broad range of platforms. Marketers need to question the value and potential of a 30-second spot on a Sunday night in February.

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