shopper marketing

Podcast Episode

Plan First, Win Later: Closing the Loop from Budget to Execution with Shopperations

In this episode, Shopperations’ Olga Yurovski reveals how CPG marketers can build systems that enable real-time optimization & better business outcomes.

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Podcast Episode

Beyond the Black Box: How Cabot Creamery Proves Brand Value with Marketing Mix Modeling

How do you prove brand value when price seems to rule? Learn how Cabot Creamery uses data, not guesswork, to validate its marketing investments.

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Podcast Episode

Retail media revolution: BirdDog’s audience-first approach for mid-market brands

BirdDog’s Shaun Brown shares how mid-market brands can transform retail media challenges with audience-first strategies.

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