The Challenge
A CPG-focused independent agency needed to justify a multi-million-dollar media budget to its client’s board ahead of a brand relaunch. Traditional planning tools couldn’t provide scenario clarity fast enough. The risk: slower approvals, missed opportunities, and weaker board confidence.
The Solution
The agency partnered with Keen Decision Systems to turn high-stakes budget conversations into confident, data-backed plans. Keen’s scenario modeling tested revenue targets at 10%, 15%, and 20% growth, revealing the optimal investment strategy and the point of diminishing returns. A streamlined onboarding prioritized speed and relevance over complexity, enabling the agency’s CEO to lead the budget defense with clarity.
The Result
Keen enabled the agency to secure the full proposed budget in record time. The platform provided board-ready scenarios, clear investment justification, and transparent channel modeling. This accelerated approvals, strengthened agency-client trust, and positioned the agency as a strategic growth partner.
