The Challenge
The brand needed to consolidate its marketing efforts and optimize its nearly $30M marketing budget across all product lines.
The Solution
Keen created a unified view of the brand’s portfolio, evaluating the financial contribution across channels for all seven products.
The Result
By unifying fragmented marketing investments into a consolidated brand strategy, Keen’s portfolio-level insights were able to identify $24M in profit for the consumer brand. This data-driven, optimized plan resulted in a payback time of less than 1.5 days net the investment in Keen.
