The Challenge
Inability to ingest campaign results and insights to share with C-suite which would determine future marketing spend.
The Solution
By leveraging the Keen Platform, Twinings was able to analyze the historical results of their Specialty tea brand to optimize against a fixed budget and maximize profitability.
The Result
Twinings Specialty saw an increase of 16.5% in sales volume and 28% in revenue. Unlocked additional $4M in future marketing spend.
