Annual Marketing Planning Guide

Guide
Keen's Annual Marketing Planning Guide provides structure and gems for creating an annual marketing plan.

Learn how to optimize your annual marketing strategy with AI-driven plans, and effective budget advocacy. Our guide will provide you with important steps to help you:

  • Prepare for annual planning
  • Create and optimize an annual plan
  • Share and present an annual plan effectively
  • Plan post-annual planning next steps

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Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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