Challenger Brand Guide

Guide
Keen's "Navigating Success: Strategic Spending and Engagement for Challenger Brands" guide.

Challenger brands face the unique obstacle of maximizing impact with limited resources.  Smaller marketing budgets and team sizes require brands to be strategic, creative and agile to compete with larger brands.  Our guide will provide you with:

  • Triangulation spending strategies to maximize your investments
  • Tips for how to use data-driven insights to outpace the giants
  • Insights for connecting effectively with consumers

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Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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The Keen Marketing Insights Report

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