In this guide you will learn:
- The trends that are re-defining — and challenging — the role of e-commerce in your marketing team’s marketing mix
- Strategic ways to balance your marketing team’s investments in e-commerce, digital, and brick-and-mortar to drive profitability for your business
- How you can de-risk some of your most pressing decisions, especially when it comes to decision-making during a time of uncertainty that can feel like a make or break for your business
