How to Maximize Your Holiday Shopping Marketing Investments

Guide

As a marketer, there are countless choices that need to be made to assure your brand is profitable during the holiday shopping season and throughout the year.  

In this guide you will learn:

  • How to balance short-term seasonal spend with non-peak season tactic spend.
  • How the rise of retail media will impact holiday shopping marketing plans.
  • If a flighting approach is right for your business this holiday shopping season.

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Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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