How CMOs can demonstrate the performance of the marketing budget to the CFO
In an increasingly data-driven world, the role of a Chief Marketing Officer (CMO) extends beyond creating captivating campaigns and driving brand awareness. CMOs now have the added responsibility of showcasing the effectiveness of their marketing budgets by establishing a clear connection between marketing spend and revenue generation.
In this guide, you will learn:
- Effective strategies that CMOs can employ to showcase the performance of their marketing budgets
- How to align the marketing team goals with the financial objectives of the organization
- Steps to take to help bridge the communication gap between Marketing and Finance