Durham, NC (The Tech Tribune) — Keen Decision Systems was named a “2021 Best Tech Startup” by The Tech Tribune. The honor is given to companies that demonstrate strength in the following areas, among others: revenue potential, leadership team, brand/product traction and competitive landscape. To be eligible, companies must be independent (un-acquired), privately owned, at most 10 years old and have received at least one round of funding.

About Keen Decision Systems

Keen Decision Systems offers a software solution to help marketers make dynamic, data-driven decisions that build winning brands. Keen clients experience an average 25 percent improvement in marketing performance in the first year.

The Keen Difference:

  • Predictive Modeling — Uses normative meta data and published academic information along with marketers’​ existing data to accurately forecast opportunity
  • Accurate Insights — Keen generates precise forecasts across the brand portfolio to predict future financial results within about 3 percent (and machine learning improves precision over time).
  • Expert Team — Founded by a CPG exec and a data scientist Keen brings empathy and expertise to its culture and solutions.

Keen also was named a “2020 Best Tech Startup” by The Tech Tribune in the year prior.

Keen joins the following other local startups as 2021 winners: Baebies, ArchiveSocial, Get Spiffy, Validic, Infinia ML, Hi Fidelity Genetics, Aqueti, AdWerx, and Precision Fermentation.