Keen is an AI native marketing operating system that measures 100% of media spend, automates weekly plans, and forecasts your likelihood of hitting goals. Built on Bayesian econometrics.
Trusted by over 450+ brands
Question
How do I isolate true incremental impact across 100% of my spend?
Answer
Leverage Keen’s Elasticity Engine to quantify ROI across brand and commerce while separating true marketing lift from external macroeconomic shifts.
Question
How do I turn measurement into an actionable buying plan?
Answer
Use Keen’s outcomes-based planning to convert measurement into weekly buying plans tied to revenue and profit goals, rather than reach and frequency.
Question
How do I stop stitching point tools together and unify my decisions?
Answer
Operate Keen’s connected loop to unify measurement, planning, and forecasting in one system that reconciles results to improve every single cycle.
Question
How can I forecast the probability of hitting my revenue goals?
Answer
Generate goal probability forecasts with up to 95% accuracy using Keen to provide the CFO with defensible revenue ranges and transparent risk analysis.
Most teams operate in a black box between measurement, planning, and forecasting. Keen closes that gap.
Measurement becomes actionable planning. Planning becomes forecastable outcomes. Forecasts are validated through reconciliation. Reconciliation improves the model and the next plan.
Keen isolates true marketing impact from external conditions to guide granular, day-to-day execution decisions.
Keen captures how channels interact with multiplicative Bayesian logic, delivering credible outcome ranges.
Keen leverages pre-built response curves to jumpstart your modeling without the cost or delays of manual experimentation.
Keen uses response curves and constraints to build media investment roadmaps tied to revenue and profit goals.
Keen forecasts reflect uncertainty to enable defensible, risk-aware decisions based on statistical probability.
Keen connects predictions to actual results to improve model precision and planning every cycle.
Keen offers a flexible path to solve high-value questions immediately and establish an automated execution cadence.
Integrate your stack to automate the decision loop without new dashboards. Keen connects your data to provide neutral, Bayesian intelligence.
Leading brands use Keen MarketingOS to replace guesswork with continuous financial validation.
The world’s third-largest confectioner used Keen to replace hindsight-based surveys with a prescriptive weekly plan that challenged traditional media rules.
82% lift in marketing contribution
$27.4M revenue opportunity uncovered
$1.60+ forecasted couponing ROI
By modeling reopening scenarios during the pandemic, the Bob’s Discount Furniture team shifted from LTV focus to immediate cash-flow optimization to post record-breaking performance.
$2.72 peak ROI at preopening
41% average client performance improvement
232% ROI improvement after Keen optimized their media plan
Twinings proved the financial value of their marketing to senior leadership by optimizing tea seasonality and channel-level tactics to maximize year-round profitability.
28% increase in revenue
$4M in additional spend secured
16.5% increase in sales volume
Bring your top marketing question to a demo. We’ll build a live model on our first call—showing measurement, plan options, and a probability forecast that transforms data into a predictive revenue strategy.
Keen is more than an MMM platform. We provide the best marketing mix modeling software to measure impact across 100% of spend while operating as a comprehensive marketing operating system.
While traditional MMM explains what happened, Keen goes beyond measurement. We establish a connected loop that unifies planning, forecasting, and reconciliation to automate weekly investment cycles, isolate incremental lift, and provide a single system of record for financial certainty.
Find out more about the Keen advantage over traditional MMM providers.
Marketing operating systems are unified decision environments that connect marketing measurement, planning, forecasting, and reconciliation into one continuous loop. Systems such as Keen MarketingOS replace fragmented tools and static reports with a self-correcting Bayesian framework that turns historical data into forward-looking buying plans.
The Keen platform serves as a single system of record, linking marketing activity directly to revenue and profit. By automating the transition from “what happened” to “what to do next,” we eliminate the gap between marketing execution and financial outcomes.
No, you don’t need perfect data to get started with Keen MarketingOS. We use our marketing elasticity engine to apply informed priors that jumpstart modeling even with incomplete data. As you ingest weekly multi-source inputs, the Bayesian engine updates those priors and builds a bespoke model for your business.
The Keen system structures fragmented datasets, flags inconsistencies, and improves accuracy during every reconciliation cycle. You can begin with existing spend and revenue data and strengthen precision over time.
Start building media plans without historical data with the Keen Planning Module.
Of course! You can measure brand marketing and long-term effects with Keen’s multiplicative elasticity framework. Our system quantifies carryover, lag, and diminishing returns to isolate how brand investment drives incremental revenue over months or years.
Keen separates marketing lift from macroeconomic noise and estimates the half-life of brand impact on base sales. This approach lets you justify upper-funnel spend with the same financial rigor as performance media while balancing short-term marketing ROI with long-term growth.
