Better insights and data-driven decisions leads to better results

Case study for Twinings

About the client

A leader in the tea industry that combines a rich history with a depth of flavors, aroma and tea expertise.
increase in sales volume
increase in revenue
unlocked in future marketing spend
In this case study

The Challenge

Inability to ingest campaign results and insights to share with C-suite which would determine future marketing spend. 

The Solution

By leveraging the Keen Platform, Twinings was able to analyze the historical results of their Specialty tea brand to optimize against a fixed budget and maximize profitability.  

The Result

Twinings Specialty saw an increase of 16.5% in sales volume and 28% in revenue. Unlocked additional $4M in future marketing spend.

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