ACV (All Commodity Volume)

ACV stands for All Commodity Volume which is the annual dollar sales of everything sold in a store.

Although this measure is rarely used by itself, it is the key component used to calculate how much of the market is covered.

Related measures include % ACV Distribution, % ACV with Merchandising and Sales per $MM ACV.

Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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