Keen marketing dictionary for brand leaders

What is AIC?

AIC (Average Items Carried / Average Items Selling)

AIC (Average Items Carried / Average Items Selling) is the number of items, on average, that a retailer carries of a category, segment, brand, etc.

For example, if a brand is made up of 7 different items (SKUs), the average store that carries the brand at all may have 4.8 items. One of the 2 components of Total Distribution Points.

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