What is AOC?

AOC (All Outlet Combined)

AOC (All Outlet Combined) is the total market for a product that includes the following channels: Food/Grocery, Drug, Mass Merchandise excluding Walmart.

Related terms

ACV (All Commodity Volume)

% ACV Distribution

IRC (Instantly Redeemable Coupon)

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Related resources

Featured resource

The 2024 Marketing Mix Resource Hub

Definition

Seasonality

Definition

Hold Out Test

Definition

Impact Time

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