What is Base Price?

Base Price

Base Price is the best measure to use for the “regular” price a shopper pays when a product is not on sale.

Base price is derived from Base $ / Base Units (or / Base Volume) includes all stores every week whether or not the product is on sale.

Related terms

ACV (All Commodity Volume)

% ACV Distribution

IRC (Instantly Redeemable Coupon)

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Related resources

Featured resource

The Keen Marketing Insights Report

Definition

Seasonality

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Hold Out Test

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Impact Time

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