What are Bayesian Statistics?

Bayesian Statistics

Bayesian Statistics is an approach to data analysis and parameter estimation based on Bayes’ theorem. Unique for Bayesian statistics is that all observed and unobserved parameters in a statistical model are given a joint probability distribution, termed the prior and data distributions.

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Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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