What does Digital mean?

Digital

Digital is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach, convert, and retain customers.

Digital includes activities like search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, e-commerce marketing, social media marketing and more.

It also extends to non-internet channels that provide digital media, such as mobile phones.

Related resources

Multiple charts from the keen platform layered on top of each other
Featured resource

The 2024 Marketing Mix Resource Hub

Ready to transform your marketing strategy?