Distribution

Distribution refers to how widely your products are available and the quantity of items accessible in the market.

Distribution is typically measured by total distribution points, indicating the reach and availability of your products across various locations.

Effective distribution ensures that your products are easily accessible to consumers, which can significantly impact sales and brand presence.

Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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The Keen Marketing Insights Report

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