What is Distribution?


Distribution refers to how widely your products are available and the quantity of items accessible in the market.

Distribution is typically measured by total distribution points, indicating the reach and availability of your products across various locations.

Effective distribution ensures that your products are easily accessible to consumers, which can significantly impact sales and brand presence.

Related resources

Multiple charts from the keen platform layered on top of each other
Featured resource

The 2024 Marketing Mix Resource Hub

Ready to transform your marketing strategy?