Effectiveness assesses the impact of each exposure of the tactic on driving sales or achieving other desired outcomes.
Understanding effectiveness helps marketers gauge the efficiency of their strategies and allocate resources wisely.
Effectiveness
Effectiveness refers to the measure of how well a marketing tactic performs in achieving its objectives, typically quantified by the ratio between sales volume and the activity of the tactic.
Effectiveness assesses the impact of each exposure of the tactic on driving sales or achieving other desired outcomes.
Understanding effectiveness helps marketers gauge the efficiency of their strategies and allocate resources wisely.