What is a Flighting Strategy?

Flighting Strategy

A flighting strategy is an advertising approach where ads run during specific intervals, called flights, with breaks in between when no ads are shown.

A flight media plan allows advertisers to concentrate their efforts and budget during critical periods, maximizing impact and effectiveness.

By strategically timing these flights, marketers can create a powerful presence when it matters most, while optimizing budget efficiency and reducing ad fatigue during off-periods.

Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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The Keen Marketing Insights Report

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