FSI (Free Standing Insert)

FSI (Free Standing Insert) are marketing communication pieces inserted into print media like newspapers. These inserts are not bound to the publication but are loosely placed inside, giving them the name “free standing.”

FSIs are a cost-effective way of distributing promotional materials to consumers’ homes through widely circulated print media channels.

Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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The Keen Marketing Insights Report

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