What is GRP?

GRP (Gross Rating Point)

GRP (Gross Rating Point) measures the scale of an advertising campaign within a specific medium or schedule.

GRP quantifies impressions as a percentage of the target population, rather than directly measuring audience size. This percentage can exceed 100, reflecting multiple exposures to the advertisement by the same audience members over time.

Related terms

ACV (All Commodity Volume)

% ACV Distribution

IRC (Instantly Redeemable Coupon)

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The 2024 Marketing Mix Resource Hub

Definition

Seasonality

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Hold Out Test

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Impact Time

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