What is Halo?

Halo

Halo describes how positive attributes of one brand can impact another which can improve consumer perceptions or even sales.

This phenomenon demonstrates the interconnectedness between brands, where shared strengths can strengthen overall brand equity and market performance.

Related terms

ACV (All Commodity Volume)

% ACV Distribution

IRC (Instantly Redeemable Coupon)

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Related resources

Featured resource

The 2024 Marketing Mix Resource Hub

Definition

Seasonality

Definition

Hold Out Test

Definition

Impact Time

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