In-store displays can be perceived as more visually appealing to consumers than product alone on a retail shelf.
Variations of in-store displays include Point-of-Sale Displays, which are located near cash registers to encourage impulse buying; Floor Stickers, or advertisements for products on the aisle of a store.
Feature Displays, which can be located at the end of an aisle to draw attention to a product.
Special Racks, or manipulation of a store shelf to make more space available for a product or bring attention to the promoted product.
