What are in-store displays?

In-store displays

In-store displays are promotional fixtures in retail stores.

In-store displays can be perceived as more visually appealing to consumers than product alone on a retail shelf.

Variations of in-store displays include Point-of-Sale Displays, which are located near cash registers to encourage impulse buying; Floor Stickers, or advertisements for products on the aisle of a store.

Feature Displays, which can be located at the end of an aisle to draw attention to a product.

Special Racks, or manipulation of a store shelf to make more space available for a product or bring attention to the promoted product.

Related resources

Multiple charts from the keen platform layered on top of each other
Featured resource

The 2024 Marketing Mix Resource Hub

Ready to transform your marketing strategy?