What is Incremental Volume?

Incremental Volume

Incremental Volume is how much extra volume you sold due to trade merchandising.

Incremental Volume is calculated as Actual Volume – Base Volume

Related terms

ACV (All Commodity Volume)

% ACV Distribution

IRC (Instantly Redeemable Coupon)

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Related resources

Featured resource

The Keen Marketing Insights Report

Definition

Seasonality

Definition

Hold Out Test

Definition

Impact Time

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