IRC (Instantly Redeemable Coupon)

IRC (Instantly Redeemable Coupon) is a coupon that is usually affixed to the packaged or good itself.

Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
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The Keen Marketing Insights Report

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