Keen marketing dictionary for brand leaders

What is Land & Expand Strategy?

Land & Expand Strategy

Land & Expand Strategy means to start small before going into other work areas with current customers.

Being direct and aggressive with potential clients may turn them off from you. Instead, obtaining a smaller transaction will enable you to work with your customer as a valued partner.

Back to all terms

Related terms

Share

Related resources

Keen's "2024 Performance Insights & Strategic Investment Guide," open to Chapter Seven, "Media Channel Performance," discusses where marketers should reallocate their budgets for improved ROI.
Featured resource

The Keen Marketing Insights Report

Guide your strategy with cross-channel ROI benchmarks, budget playbooks, and funnel allocation data from 350+ brands.
Access the report
Definition

Seasonality

Understand the concept of seasonality in marketing, how it affects consumer behavior, and how businesses can leverage seasonal trends.
Explore definition
Definition

Hold Out Test

Learn the definition of hold-out test in marketing. Understand how it helps isolate true campaign impact in performance analysis.
Explore definition
Definition

Impact Time

Find the definition of impact time in marketing. Explore how it represents the duration a tactic continues to influence outcomes.
Explore definition

Ready to transform your marketing strategy?

Get a demo