What is Marketing Elasticity Engine?

Marketing Elasticity Engine (MEE)

Marketing Elasticity Engine is the foundation of Keen’s modeling process and it creates prior coefficients for marketing models through a two-step process.

Related terms

ACV (All Commodity Volume)

% ACV Distribution

IRC (Instantly Redeemable Coupon)

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Featured resource

The 2024 Marketing Mix Resource Hub

Definition

Seasonality

Definition

Hold Out Test

Definition

Impact Time

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