What is a Marginal ROI?

mROI (Marginal Return on Investment)

mROI (Marginal Return on Investment) estimates the impact of the next dollar invested in a specific tactic by using response curves that consider both the level and timing of spending.

mROI assesses how additional investment will affect outcomes, factoring in when and how much is spent.

With mROI, marketers can make data-driven decisions on budget allocation, ensuring they maximize returns and optimize their strategies

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