What is MULO?

MULO (Multi Outlet)

MULO (Multi Outlet) includes the following channels: Food/Grocery, Drug, Mass Merchandisers, Walmart, Club Stores (BJ’s and Sam’s), Dollar Stores (Dollar General, Family Dollar, Fred’s Dollar), Military DECA (commissaries).

Related terms

ACV (All Commodity Volume)

% ACV Distribution

IRC (Instantly Redeemable Coupon)

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The 2024 Marketing Mix Resource Hub

Definition

Seasonality

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Hold Out Test

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Impact Time

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