What are Non working dollars?

Non-Working Dollars

Non-working dollars are funds that are used to create the marketing and advertising itself, representing everything from agency fees to production and insertion costs.

On the other hand, working dollars is the money spent on the distribution to audiences.

Related terms

ACV (All Commodity Volume)

% ACV Distribution

IRC (Instantly Redeemable Coupon)

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Related resources

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The Keen Marketing Insights Report

Definition

Seasonality

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Hold Out Test

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Impact Time

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