What is Profit & Losses?

Profit & Losses (P&L)

A marketing P&L is a statement that summarizes the costs associated with marketing initiatives.

A Profit and Loss statement for a client/brand is comprised of Revenue, COGS, and Marketing+Sales Investments.

Related resources

Multiple charts from the keen platform layered on top of each other
Featured resource

The 2024 Marketing Mix Resource Hub

Ready to transform your marketing strategy?